Dove Ad

Dove Beauty Campaign
In this advertisement, I see different people with different shapes and sizes. In the Dove Beauty Campaign video, featuring Layah Jane’s voice, they show kids of several different ages going across the screen like a slideshow. It has words near their faces that state what they hate or dislike about themselves. The Dove Beauty campaign seeks to show people what beauty truly is, but they have not considered self-esteem, body shape, and age when they promote a specific beauty ideal to women.
To begin with, Dove does not think about self-esteem issues when it comes to beauty like being flawless. “The Merriam Webster dictionary” defines self-esteem as “The feeling of having respect for oneself and one’s abilities”. The media does not think about what it does to women because of these advertisements they broadcast in the world. In the article called “10 Years after Dove’s ‘Real Beauty’ Campaign, More Brands Fight for Real Women”, it says “the women we see in media are altered with technology and tools that make us question what the ideal beauty truly is” (Rayworth). The media does not think about what it does to women because of these advertisements they broadcast in the world. We all, in general, somehow have the habit of constantly worrying about how we look and what others think of us which should not matter in the first place. An example from the ad is “let’s tell her she’s wrong” goes across the screen. The self-esteem argument being disagreed matches up to my claim because either way there are people who try to be like someone else they are not no matter how or which way you look at it.
In the article called “Beauty Whitewashed: How White Ideals Exclude Women of Color”, the author mentions that “According to two studies done to girls and women by Kristen Harrison, the theory to see if for-profit beauty ideals really work at making women think they do not measure up to media standards was proven…

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